Note: Snap’s advertising and marketing assets only publish audience gender data for “woman” and “male” buyers, but the figures revealed for these demographics don’t normally incorporate up to the overall consumer figure, so percentages revealed listed here may not sum to 100%.
Go worldwide: see how Hong Kong’s present-day “state of digital” compares with connectivity in other nations by looking through our flagship Digital 2024 World Overview Report, which includes numerous slides of world digital data, and our in-depth analysis of what these quantities may well mean for you.
As we noted in the Fb segment over however, changes during the viewers reach figures revealed in Meta’s advertisement organizing equipment don't automatically correlate with In general modifications in its platforms’ Lively consumer bases.
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“Approximated viewers dimensions is not really a proxy for every month or everyday active customers, or for engagement. Estimates aren’t built to match populace, census estimates or other resources, and will differ determined by components including how many accounts throughout Meta technologies an individual has, the number of short-term visitors are in a particular geographic spot in a presented time, and Meta person-described demographics.”
Consult with views on anticipated alterations in volume of small business/output, quantity of individuals engaged and prices for the coming quarter as in comparison with the current quarter.
It’s imperative that you worry that these advertising reach figures do not automatically characterize the identical factor as month to month Lively user figures nevertheless, and there might be significant dissimilarities among the scale of YouTube’s ad viewers and its whole active person base.
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Permit’s acquire a more in-depth look at what the latest quantities notify us, commencing with some valuable context referring to the inhabitants of Hong Kong.
These headline stats offer a fantastic overview with the “state of digital” in Hong Kong, but in order to sound right of how digital trends and behaviours are evolving, we have to dig further in the data.
The primary introduced figures are referred to as "progress estimates". The advance estimates include things like the real growth of overall GDP and its important expenditure elements. When extra data come to be accessible, the progress estimates will probably be revised.
Be aware: Meta’s advertising and marketing assets only publish viewers gender data for “female” data hk ambarita and “male” customers.
As a result, our most current determine for social media marketing use could possibly seem like fairly different to your values that we printed in prior years.